- Real salmon is our first ingredient, making real animal proteins our #1 and #2 ingredients followed by hearty whole grains
- No fillers - made without corn, wheat, soy, chicken or poultry by-product meal, brewer's rice, artificial colors or preservatives. Poultry-free recipe
- Raw on every piece - our kibble is tumbled with freeze-dried raw for nutrition and taste
- We believe in the power of raw because raw is real meat, natural, protein packed, minimally processed and made from whole-food ingredients
- Made in the USA with the finest ingredients from around the world. Natural nutrition with added vitamins and minerals
From the manufacturer
What is raw pet food?
?
- REAL, NATURAL INGREDIENTS: Raw is made with raw meat, fruits, vegetables & other wholesome ingredients
- MINIMALLY PROCESSED, NEVER COOKED: Raw is never cooked and less processed than other pet food keeping valuable nutrients intact
- NUTRIENT DENSE: Raw, uncooked foods retain natural flavors, antioxidants, amino acids & vitamins and minerals
- FROZEN OR FREEZE-DRIED: We take our raw frozen product and freeze-dry it (removing the moisture) which makes it shelf stable
?
*Benefits reflect customer observations. Actual benefits could vary.
The Benefits of Feeding Raw*
- Better digestion
- Increased energy & vitality
- Improved skin & coat
- Relief from food sensitivities
- Weight improvement
- Smaller, firmer #2s
- Picky eater approved
- Increased mealtime excitement
Our Commitment as The Raw Brand
Our Ingredients.
Instinct recipes are made with the highest quality ingredients. Responsibly sourced meats, fruits, vegetables and other wholesome ingredients. We do not use soy, corn, wheat, artificial flavors or preservatives or other filler ingredients in our recipes.
Our Standards.
For over 15 years, our team has been crafting and perfecting raw recipes. Made by our team in Lincoln, Nebraska, our raw recipes are crafted in our own kitchens to ensure the highest standards in quality, cleanliness and food safety.
Our Purpose.
We know that raw food, and how it s made less processed, real, whole has the power to transform lives. From 100% raw frozen recipes to freeze-dried raw coated kibble we re helping pet parents find a variety of ways to incorporate raw.